Learn to Fly
7 day IFR Rating
Darren Smith, CFII/MEI
from PocketLearning, June 1999
take to heart key goals in their mission of providing the very best
your local FSDO
Safety Program Manager and become an Aviation Safety Counselor.
reading NTSB reports
for the aircraft you fly.
AOPA accident reports classified under training.
articles on safety.
- Read the
article on CFI Liability
- Get a
web site and submit
your site to search engines.
students with their
own airplane, troll the local airports to get tail numbers.
direct mailings to
aircraft owners with your business cards, info on your ground school,
a coupon for discount flight instruction.
- One new
CFI, also a member of the US Air Force put an ad in his local base news
paper. Cheap $350 to hit 10,000 people.
through their professional organizations. You can get into their
meetings and newsletters. Think doctors, lawyers, HR
IT professionals, dentists.
- Be part
groups that could lead to customers, such as EAA and flying clubs.
- Wear a
shirt with "Flight
Instructor" printed on it. It should be dark to hide dirt.
mail market your
local pilot base for BFRs, new ratings, and your ground school.
- If you
are trained in
a specific aircraft, direct mail market the owners of that type for
you might be able to develop to spotlight student achievements.
a niche market
you can target, based on your previous career, your particular skills,
or geographic area.
- Teach ground
school at a local college/ university - a great source of students.
- Use a
"pledge to students"
HOBBS meter shouldn't
be the primary instrument you scan.
we can all
be students as well as teachers to each other.
improve your teaching skills and gain potential customers at the same
- Read the
- Get as
as you can, learn all you can learn, and never stop learning.
- Get your
- Get your
the billing from
- Find a
source of favourite
textbooks and resell those to your students.
block time discounts
to get payments up front.
notes on the flight progress and providing a copy to the student.
Not only is this good liability management, its a reminder of your name
address, web site, phone number, etc.
are customers, not pals, treat them fairly and professionally.
during high-liability activities such as solo cross country flight
when a student
isn't a good match for you and be ready to refer them on to a CFI that
might be better suited for them.
your customers, yourself, and the owners of aircraft you fly by
purchasing CFI insurance. Such insurance covers non-owned aircraft,
property damage, and malpractice. A fellow CFI said to me, "I can hide
behind an LLC that I created." I reminded him that there is a
higher calling and as a professional we cover ourselves properly with
insurance... we manage and insure against the risks.
- Fly as
much as possible.
Its quantity that gets you hired with airlines. Provide good
and people will flock to you.
field is a small community. Treat people fairly and
as much as possible.
Attend aviation functions
"Flying is done largely with the imagination." --